Apple Updates iMac.

Apple today updated iMac to bring numerous high-performance enhancements to the world’s leading all-in-one desktop. iMac now features fourth-generation Intel Core processors, new graphics, and next-generation Wi-Fi. In addition, it now supports PCIe-based flash storage, making its Fusion Drive and all-flash storage options up to 50 percent faster than the previous generation. “iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

First Weekend iPhone Sales Top Nine Million, Sets New Record.

Apple has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, three days after their September 20 launch. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are available in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. The popularity of iPhone 5s has exceeded expectations, and many online orders are scheduled to be shipped in the coming weeks. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly,” said Tim Cook, Apple’s CEO. “We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.

iPhone, iOS 7 Receiving Enthusiastic Reviews.

The first iPhone and iOS 7 reviews are in from news organizations including The Wall Street Journal, USA Today, and The New York Times: Walter S. Mossberg of The Wall Street Journal recommends iPhone 5s “for anyone looking for a premium, advanced smartphone.” He calls the phone’s Touch ID fingerprint sensor “a potentially game-changing hardware feature” and iOS 7 “a radically new operating system.”

Ed Baig of USA Today looks at both iPhone 5s and iPhone 5c. On the iPhone 5s, he writes, “Taken in totality, the features new to the iPhone 5s make what I consider to be the best smartphone on the market even better.” He concludes, “I can strongly recommend either new iPhone but especially the 5s.”

David Pogue of The New York Times posts two stories. In his iOS review he writes, “The structure, layout and features represent some of Apple’s best work.” In his iPhone review, he calls iPhone 5c “a terrific phone,” noting, “The price is right. It will sell like hot cakes.” On iPhone 5s, he’s impressed with the improved camera and says the best part of Touch ID is “it actually works — every single time, in my tests. It’s nothing like the balky, infuriating fingerprint-reader efforts of earlier cellphones.

Fast Turns at Le Mans with Final Cut Pro X

For the second straight year, French post-production house Xtrem Productions covered the 24 Hours of Le Mans endurance car race using Apple’s Final Cut Pro X video editing software on Thunderbolt-enabled Mac computers. Using footage from multiple trackside and handheld cameras, the company produced driver interviews, race highlights, and features for TV broadcast and theatrical release. “Things are easier to do in Final Cut Pro X, and they’re much faster, which means we can not only do more segments, but we can do more with them,” says Xtrem production manager Sacha Le Coroller.

iOS 7 With Redesigned Interface and New Features Available September 18

Apple today announced that iOS 7 will be available starting September 18 to iPhone, iPad, and iPod touch users as a free software update. iOS 7 has a completely redesigned user interface and hundreds of new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Siri, and more. And it introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes. In addition, iOS 7 has been engineered with deep technical and design integration with both iPhone 5s and iPhone 5c. “iOS 7 is completely redesigned with an entirely new user interface and over 200 new features, so it’s like getting a brand new device, but one that will still be instantly familiar to our users,” said Craig Federighi, Apple’s senior vice president of Software Engineering.

Apple Introduces iPhone 5c—The Most Colorful iPhone Yet.

Apple today introduced iPhone 5c, featuring an all-new design in five colors — blue, green, pink, yellow, and white. iPhone 5c is built on a foundation of familiar features like the 4-inch Retina display, superfast performance of the A6 chip, and the 8 megapixel iSight camera — all while delivering great battery life. iPhone 5c comes with more LTE bands than any other smartphone in the world, a new FaceTime HD camera, and iOS 7, the most significant iOS update since the original iPhone. “iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. iPhone 5c will be available in the U.S. on September 20 for a suggested retail price of $99 for the 16GB model and $199 for the 32GB model, and customers can pre-order their iPhone 5c beginning September 13.

Apple Announces iPhone 5s—The Most Forward-Thinking Smartphone in the World

Apple today announced iPhone 5s, the most advanced iPhone yet. With its new A7 chip, iPhone 5s is the first smartphone with 64-bit technology, providing blazing-fast performance when launching apps, editing photos, or playing graphic-intensive games. iPhone 5s features an all-new 8-megapixel iSight camera and introduces the Touch ID fingerprint sensor, which allows you to securely unlock your phone with the touch of your finger. iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone. “iPhone 5s is the most forward-thinking smartphone in the world, delivering desktop class architecture in the palm of your hand,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. iPhone 5s comes in gold, silver, or space gray, and will be available September 20 at the suggested retail price of $199 for the 16GB model, $299 for the 32GB model, and $399 for the 64GB model.